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Helping jobseekers navigate emerging industries with an AI-powered supply chain explorer

Timeline
6 months
Role
Product Designer
Tools
Figma, Claude Code
Overview

Julius is a B2B workforce technology platform that leverages AI and machine learning to help jobseekers understand labor market data in fast-moving industries. The supply chain explorer is a career navigation tool that lets workers explore an emerging industry through its supply chain, mapping each stage of the work to its roles, skills, and pathways. I led the end-to-end design for this product, partnering directly with leadership and engineering.

Context

Emerging industries are being assembled regionally around supply chains that connect local capacity to national demand

Industries like AI infrastructure and autonomous systems are built through supply chains that span entire regions, with each stage of the work tied to specific manufacturers, sites, and skill bases. The structure of these supply chains determines what kinds of work appear in a given region, what roles those companies hire for, and how a worker might progress over the course of a career — but jobseekers don't have the industry literacy in these new domains. We developed this career navigation tool for a region in the early stages of building out this capacity, with the supply chain itself as the organizing principle of how workers in that region read, navigate, and enter the industries being assembled around them.

User Insights

Jobseekers and workforce planners have no insight into the rapidly changing terminology of new supply chains

Our primary user is the jobseeker. These are usually adults with a high school diploma or GED and no four-year degree, as well as career switchers who are often employed in traditional or declining industries (fossil fuels, legacy manufacturing, retail, logistics, legacy construction) — both are considering a career change into an emerging sector, which is still too nascent to have a standardized set of terminology and role titles.

Primary user
Jobseeker
Secondary user
Regional workforce planner
Profile

Adults with a high school diploma or GED

Career switchers from legacy industries

Works inside a regional workforce intermediary, training provider, community college, or economic development office

Existing knowledge

No professional vocabulary in the emerging sector, or outdated terminology that doesn't map cleanly onto current roles, certifications, and progressions

Working understanding of the regional labor market and active relationships with local employers

Objective

Identify a viable next move into a growing field, and connect existing skills to unfamiliar industries

Build training programs, advise jobseekers, and align curricula to where the regional industry is heading

Friction point

Lack of accessibility: job descriptions assume familiarity with terms, credentials, and career structures

Decisions are improvised from incomplete information, leaving programs and workers exposed to the gap between projection and actual trajectory

Objectives

How might we build familiarity and accessibility within a new industry?

The main design challenge is in helping the user construct a working schema as they explore the product, ultimately feeling familiar enough with the complexity of information in order to take action in their career journeys. Familiarity with an industry is a layered understanding built from the language a field uses, the structural relationships between its parts, and the temporal arc of career progression.

Decoding
Unfamiliar terms and credentials are introduced and defined inside the product
Mapping
Isolated roles are always shown as part of the supply chain stage they belong to
Forecasting
Career pathways are the primary feature, showing actionable progression over time
Rapid Prototyping

Exploring the best way to showcase career pathways for priority roles

With the use of AI tools, our design team was able to rapidly test multiple user flows and validate features with our client. One particular area of ideation was in how to showcase the priority roles in each supply chain stage, with a tradeoff between breadth and navigability with depth and exploration. Our testing clarified the main goals for this page: an in-depth view into the priority role itself, alongside a birds-eye view of the role's position within a longer career arc.

Accordion cards prototype
Each priority role expanded into accordion sections covering pathways, skills, certifications, and employers. This allowed for medium-level depth, but the accordions broke comparison and hid the trajectory between roles inside collapsed sections.
Simple job cards prototype
A flat grid of cards allowed us to showcase breadth, but there was no depth into any single role and no visible trajectory connecting one role to the next.
Multiple pathway cards prototype
Trajectory was correctly captured, but placing it at the stage level overloaded the user with information that belonged at the role profile.
Design Decisions
Homepage / Expanded Stage

Establishing the supply chain stage as a meaningful unit of analysis

The product is built on a hierarchical commitment model where the user must commit to a stage before they explore roles. The broader supply chain remains visible as a persistent spine throughout the experience; this navigation format allows for both local depth and systemic context. Unfamiliar terminology is immediately made accessible through tooltips, following an apprenticeship model of learning and expertise-building.
Career Pathway

Highlighting how a priority role connects to the broader career landscape around it

The career pathway view allows workers to identify entry points, assess long-term return, and see how their existing skills transfer. Spatial encoding is used to visualize a network of roles that connect through progression, advancement, and lateral transfer, while skill tags identify the key metrics that users are most interested in. Career decisions are ultimately about direction over time, not about a single role at a single moment. Showing the user a pathway gives them the structure they need to make a directional decision.
Highlighting how a priority role connects to the broader career landscape around it
Role Detail Page

Translating abstract data into concrete, actionable information

The role detail page simplifies complex, fragmented information that usually lives in disconnected datasets (salary medians, credential lists, employer directories, occupational handbooks), and resolves it into an accessible format that the user can act on.
Personalizing data against the user's own profile
Flagging which skills they already have, where they meet the credential floor, and framing salaries with regional context
Showing data sources and confidence levels
Building trust by surfacing the methodology behind each figure because workforce data is rarely certain
Layering information by depth of commitment
Information is layered in a way that serves triaging needs (title, salary, qualifications) as well as deeper evaluation
Defining unfamiliar terminology
Retaining industry vocabulary but defining it inline, so the user naturally learns the technical domain
AI-powered Chat

Using AI chat to strengthen agency while avoiding helplessness

The AI chat plays the role of a career counselor, answering the immediate question while also handing back an actionable plan and the steps to verify it. Rather than answering questions in the abstract, it grounds every response in the specific role the user is reading, acting as an antidote to the helplessness a user can feel when trying to evaluate a role in an unfamiliar industry.
Reflection

Learning how to structurally break down complexity for novice users

As a novice myself, I learned a lot about the actual logistics of the supply chain and how the labor market works in fields like manufacturing, engineering, and physical infrastructure. Taking on the role of the user in this way allowed me to better understand how a tool could best serve jobseekers navigating this unfamiliar terrain.

Making complex domain knowledge accessible
Designing for users without prior exposure required structural solutions: anticipating their questions and scaffolding their vocab in context.
Constraint produces better features
Limiting priority roles allowed us to go deeper into pathways, and using AI trained on well-defined datasets allows deeper specificity and avoids generic solutions.
Working with subject matter experts is a design skill
Translating between expert and novice required first becoming literate enough in the domain to make principled choices about which abstractions were meaningful.
Hierarchy of decisions can transform the user flow
Sequencing decision points in a way that gives the user more agency in determining their path creates a more authentic commitment.