Events by Kavya
Brand and website design for a luxury event planning service
AREA
Branding, Web Design
Timeline
8 weeks
Brief
Designed a refined brand identity and website for a local small business, balancing elegance and simplicity while positioning it as a premium event planning service. The final design ensured consistency, differentiation, and a cohesive visual experience.
Objectives
Refined brand identity
The design must evoke elegance and simplicity while clearly communicating the brand’s premium positioning.
Differentiation and elevation
The design should distinguish the website as a premium option within the competitive event planning market
Brand cohesion
The color palette and design elements must align with the existing logo to ensure consistent and recognizable branding.
User Research
To better understand the needs and preferences of EBK’s target audience, I conducted a combination of user interviews, surveys, and competitive analysis. The insights gathered helped identify key behaviors and desires that would shape the design. Additionally, demographic and behavioral data from industry reports were used to refine our understanding of this specific market.
The primary audience consists of young, affluent professionals who seek luxury, convenience, and exclusivity. They typically have demanding schedules, disposable income, and an interest in high-end wellness, beauty, and design services.
These users are design-conscious, with a keen eye for aesthetics and current trends. They value efficiency but also appreciate creative flexibility in their experiences. They seek events that are not only seamless and high-quality but also visually impressive and share-worthy for their social media and personal networks.
Classy and Elegant / Brand Identity
A true luxury experience; established and indulgent. For the glamorous yet understated picnic-goer.
Friendly and Natural / Brand Identity
Organic, accessible, earthy, comforting, and reliable. A high end grocery store meets luxury outdoor picnic.
Playful and Modern / Brand Identity
Vibrant, cheerful, fun, joyous, and fresh. An innovative and exciting new way to picnic.
Brand identity
The primary objective in this phase was to establish a style guide that ensured both consistency and a seamless user experience across the website and future brand expansions. This guide would act as a reference manual, especially valuable for a growing company like EBK, which is continually evolving and diversifying its media presence.
I consolidated insights from thorough research into the brand, its users, and the client's preferences, then translated these into three unique brand identity options. Each option was crafted to align with the core values of the brand while offering different visual expressions. I focused on simplicity, a strong, recognizable color palette, and the inclusion of pink as a dominant color, as per the client’s wishes. The three proposed identities were: "Friendly and Natural," "Classy and Elegant," and "Playful and Modern." These options allowed the client to evaluate and select the direction that best aligned with EBK’s vision and market positioning.
Client testimonial
"Vasuki is an incredibly talented web designer. My goal was to create an aesthetic and trendy website that’s easy to navigate and extremely user friendly. Vasuki was able to conceptualize my vision to transform my website. She worked with me to identify my website’s pain points and provided a variety of suggestions to increase traffic to the site.
Vasuki also spent a lot of time researching my competitors and identifying their pain points, so that we wouldn’t repeat the same mistakes on my site. She understood my goals throughly and created many iterations of the website until I was happy with the final outcome. I’m extremely pleased with the way my website turned out and it’s thanks to Vasuki’s care for detail and her willingness to dig deeper to understand what I needed. Her most valuable asset is that she’s an attentive listener who’s able to see things from multiple perspectives in order to come up with a solution. She balanced my desires as a business owner with what my ideal customer would want to see, to create a beautiful site with increased volumes of traffic."
Kavya Raman
Founder, Events by Kavya