Nonprofit news outlet covering California politics and policy

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Product Design

Timeline

2.5 years

Brief

As the sole designer, I created the design system and led design for article experience, navigation, and other core site features. Beyond overall user experience, I worked on impactful data-driven projects including a voter guide, legislator tracker, and police shooting database. I also led design on newsletters, social media, marketing, and events.

Nonprofit news outlet covering California politics and policy

Website

Visit

AREA

Product Design

Timeline

2.5 years

Brief

As the sole designer, I created the design system and led design for article experience, navigation, and other core site features. Beyond overall user experience, I worked on impactful data-driven projects including a voter guide, legislator tracker, and police shooting database. I also led design on newsletters, social media, marketing, and events.

Nonprofit news outlet covering California politics and policy

Website

Visit

AREA

Product Design

Timeline

2.5 years

Brief

As the sole designer, I created the design system and led design for article experience, navigation, and other core site features. Beyond overall user experience, I worked on impactful data-driven projects including a voter guide, legislator tracker, and police shooting database. I also led design on newsletters, social media, marketing, and events.

Nonprofit news outlet covering California politics and policy

Website

Visit

AREA

Product Design

Timeline

2.5 years

Brief

As the sole designer, I created the design system and led design for article experience, navigation, and other core site features. Beyond overall user experience, I worked on impactful data-driven projects including a voter guide, legislator tracker, and police shooting database. I also led design on newsletters, social media, marketing, and events.

This page is a work in progress! Contact me to access full case studies.

Article Experience

My top priority when designing for news was maintaining our robust editorial credibility while also advocating for the user and delivering an accessible and engaging reading experience. News design requires a delicate balance — encouraging readers to actively engage without risking undermining the serious journalism at our core. How can we honor CalMatters' commitment to in-depth policy reporting while meeting the evolving expectations of digital news consumers?

Article Page / Standard Layout

Pull quote modules and recirculation blocks are positioned strategically to highlight important information and create visual rhythm.

Article Page / Multi-Part Series Layout / Custom Template

Series and custom features incorporate specialized accent colors, content overview, and subsection navigation while maintaining brand consistency.

Contact

vasukisunder@gmail.com

links

Contact

vasukisunder@gmail.com

links

Contact

vasukisunder@gmail.com

links

Contact

vasukisunder@gmail.com

links