Decentralized digital marketplace automating partnerships between influencers and merchants
App
Download
AREA
UX / UI Design
Timeline
8 weeks
Brief
I led the UX and UI design for the mobile platform and created a cohesive design system with reusable components. The app served two distinct user flows and required thoughtful information architecture to address the unique needs of both user types while maintaining brand consistency.
PROBLEM STATEMENT
Social media marketing has traditionally favored high-profile influencers and businesses with large budgets, leaving smaller creators and merchants without a streamlined way to collaborate. Anonymous Agent set out to democratize influencer marketing, creating an accessible and transparent platform where anyone could participate.
The influencer marketing space lacked a structured, self-service model where businesses of all sizes could directly collaborate with content creators. The existing process was often informal, inefficient, and inaccessible to smaller players. Anonymous Agent needed a flexible, user-friendly platform that empowered both merchants and influencers to create and complete marketing contracts independently.
DESIGN CHALLENGES
Two distinct user journeys
The app needs to simultaneously serve both merchants, who create and manage campaigns, and influencers, who browse and fulfill contracts.
Balancing simplicity and customization
The platform has to be easy to navigate while offering enough flexibility for merchants to structure contracts on their own terms.
Scalability and consistency
A robust design system is necessary to maintain a seamless experience across multiple workflows and future iterations.
DEFINING USER FLOWS
I started by mapping out the two primary user experiences:
Merchants needed a way to set campaign parameters, browse influencer applicants, and track results.
Influencers required a searchable and filterable contract system with clear deliverable expectations and an easy submission process.
Using flow diagrams and journey mapping, I refined how these two paths would interact within a single cohesive platform.
WIREFRAMING AND PROTOTYPING
To validate the structure, I developed low-fidelity wireframes, focusing on the information architecture and overall clarity.
Hierarchy of information
Ensuring key actions (such as creating a campaign or applying for a contract) were immediately accessible.
Navigation efficiency
Minimizing friction between browsing, managing contracts, and tracking progress.
Visual clarity
Avoiding unnecessary complexity while preserving flexibility for user control.
Design system
With a dual-audience platform, visual consistency was crucial. I developed a design system that ensured clarity, brand recognition, and ease of use.
A balanced color palette that felt trustworthy for merchants and modern for influencers.
Typographic hierarchy for effortless readability across dashboards and contract details.
Reusable UI components to streamline future development and updates.
This foundation not only maintained consistency within the app but also set a framework for future product growth.
Key features and outcomes
By focusing on efficiency, accessibility, and thoughtful interaction design, Anonymous Agent now offers a fully self-sustaining influencer marketing platform, unlocking new opportunities for brands and creators alike.
✅ Intuitive Merchant Dashboard
Businesses can easily create and manage marketing campaigns, eliminating reliance on third-party agencies.
✅ Seamless Influencer Contracting
A transparent system for influencers to browse, apply, and fulfill contracts, removing ambiguity from the process.
✅ Scalable Design System
Ensured future-proofing for new features and platform expansions.